Vlodrop, Netherlands
A total rebrand for the world’s largest roller coaster manufacturer. A new slogan to capture their engineering prowess and the ability to create an emotional experience: “Ingenuity that moves you.”

Developing a whole new style of photography, we made truly telling images and wrote the stories to go with them.

The brandbook touches on all aspects of the brand identity: graphic design, typography, copy, and photography.

The new branding communicates the incredible value their rollercoasters hold.

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